In the Net from August 23, 2006
UniCredit Bank is the fourth largest European banking group — UniCredit Group. The Bank offers professional services in financial matters for 28 millions customers in 19 European countries. Today the Bank is developing retail business in Ukraine.
The purpose of the site is to get Ukrainian people acquainted with UniCredit Bank, to tell about its mission and values, to show its benefits.
One of the main tasks was to attract users’ attention to more transparent and comfortable servicing of customers in UniCredit Bank, comparing with the majority of its competitors. It was achieved by means of simple and understandable services descriptions with pop-up hints on professional terms that a common user doesn’t know. The maximum convenient and easy-to-use calculators were implemented for various financial calculations. Testing has proved that calculations with site’s calculators take only about 40 c, while the similar operation on the site of one of the largest bank (the seventh largest in terms of total assets in Ukraine) lasts approximately 3 times longer. Due to this, the site can attract customers more effectively because customers as a rule badly understand banking terminology and interrelations of economic categories.